Blog
Field notes from running ads across Africa.
Honest, no-fluff posts about Google Ads for African SMBs. Real campaigns from Nairobi to Lagos to Cape Town. Real numbers in local currency.
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Country guides shipping every week.
Our first three cornerstone guides are already live — Google Ads in Kenya 2026, Nigeria 2026, and South Africa 2026. Tanzania, Uganda, Ghana, Egypt, and Morocco shipping over the next few weeks.
Topics in the pipeline: M-Pesa conversion tracking, Hausa negative keywords, Joburg neighborhood bidding, Naira budget volatility, what “Lost to Budget” actually means. Subscribe and we’ll send the first issue when it’s live.