How it works
From sign-up to live ads in 10 minutes — start to finish.
No agency calls, no spreadsheets, no keyword research course. Here's the whole flow.
Connect Google Ads
Sign in with the Google account that owns your Google Ads. We use Google's official OAuth — read-only by default until you approve any changes.
- OAuth 2.0 — same flow you use for any Google product
- Read-only mode active during free trial
- We never store your Google password
- Revoke access anytime from your Google account
Answer 8 short questions
Tell the system what you sell, where, your daily budget, your phone number, and a few terms you'd never want clicks for. That's the entire onboarding.
- What you sell (e.g. 'custom curtains in Nairobi', 'salon in Lagos', 'dental clinic in Cape Town')
- Service area — every African country, multi-select with map preview
- Daily budget slider in your local currency (KES, NGN, ZAR, EGP, MAD, GHS, …)
- Working hours (becomes your ad schedule)
- 3 keywords you'd NEVER want clicks for (e.g. 'free', 'kazi', 'jobs')
- Goal (more calls / more form leads / more WhatsApp / more sales)
AI generates your campaign
GPT-4o runs against our African market playbook. Output: 50–80 keywords, 5 ad groups, 15 headlines per ad, 22 negative keywords, neighborhood targeting, ad schedule — localized to your country (Swahili / English / French / Arabic / Hausa / Portuguese).
- Keywords matched to your specific products & city
- Ad copy in your voice — uses your real prices in your local currency
- Negative keywords for typical waste (jobs, free, kazi, bure, samples)
- Hyper-local geo: Westlands vs CBD in Nairobi, Lekki vs Mainland in Lagos, Sandton vs CBD in Johannesburg
- Local working week defaults — Mon-Fri across most of Africa, Sun-Thu in North Africa
You review and approve
The dashboard shows you everything Claude generated. Edit any keyword, swap any headline, change the budget. Then click 'Launch'.
- Inline edit of every keyword and ad
- Estimated reach calculation per location
- Estimated CPC range based on per-country benchmarks (KES, NGN, ZAR, EGP, MAD, GHS, …)
- One-click launch — pushes to Google Ads via API
Conversion tracking installed automatically
We generate the tracking script and walk you through the install. Then we test it — open a real browser, click each tracked element, verify the ping fires. No more silent broken tags.
- Auto-generated tag for your specific Google Ads ID
- Headless browser test verifies events fire
- Status badge: 'verified ✓' or 'not firing ✗'
- Re-runs test daily — alerts you if a deploy breaks it
Daily optimizer runs at 5am Nairobi time
Pauses low-CTR keywords with enough data, raises bids on winners, mines new exact-match keywords from real searches, blocks wasteful queries, refreshes ad copy if it's stale. Same playbook whether you're in Nairobi, Lagos, Cairo, Johannesburg, or Kigali.
- Pauses keywords with <2% CTR and 100+ impressions
- Boosts bids 15% on keywords with high conversions
- Adds new exact-match keywords from real high-intent searches
- Blocks search terms with 3+ clicks and zero conversions
- Refreshes ad copy when CTR drops below baseline
Weekly competitor intel + report
We pull Auction Insights from Google, identify the top 3 competitors bidding against you, do a landing-page teardown, and email you a 1-page playbook of what to do this week.
- Real competitor domains from Google's own data
- Their pricing, USPs, and trust signals analyzed
- Top 5 'plays to steal' ranked by impact
- 1-page PDF report — read in 2 minutes
That's the whole product.
Built in Nairobi 🇰🇪 by people who run ads in Africa, for SMBs in every African country. Same playbook, localized per market.