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For Restaurants

Google Ads for Restaurants & Cafés.

Casual dining, fine dining, cafés, cloud kitchens, food delivery — across every African city, from Nairobi to Lagos to Johannesburg.

🍽️
CPC range
USD 0.30 – 1.50 (Kenya KES 18-50, Nigeria NGN 120-350, South Africa ZAR 5-12)
CTR benchmark
4–6%
Best schedule
Lunch 11–14, Dinner 18–22; Ramadan iftar 17:30–19:30 in North Africa
Recommended budget
USD 5–15/day per restaurant

Top headaches

What kills budgets in this industry.

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'Restaurants near me' burns budget if location targeting is off by 1km

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Lunch 11am–2pm and dinner 6pm–10pm peaks; off-peak hours waste spend

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Ramadan iftar/suhoor windows need separate ad schedules in North Africa

What we target

Keyword themes baked in.

Your campaign launches with these keyword themes pre-loaded. AI expands and prunes them daily based on real conversion data.

  • "restaurants near me"
  • "best restaurants nairobi"
  • "italian restaurant lagos"
  • "iftar buffet cairo"
  • "biryani delivery johannesburg"
  • "family restaurant accra"
  • "nyama choma nairobi"
  • "jollof lagos"

Ready to launch ads tuned for restaurants?

10 minutes from sign-up to live campaign. 14-day free trial. No credit card.