For Restaurants
Google Ads for Restaurants & Cafés.
Casual dining, fine dining, cafés, cloud kitchens, food delivery — across every African city, from Nairobi to Lagos to Johannesburg.
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- CPC range
- USD 0.30 – 1.50 (Kenya KES 18-50, Nigeria NGN 120-350, South Africa ZAR 5-12)
- CTR benchmark
- 4–6%
- Best schedule
- Lunch 11–14, Dinner 18–22; Ramadan iftar 17:30–19:30 in North Africa
- Recommended budget
- USD 5–15/day per restaurant
Top headaches
What kills budgets in this industry.
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'Restaurants near me' burns budget if location targeting is off by 1km
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Lunch 11am–2pm and dinner 6pm–10pm peaks; off-peak hours waste spend
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Ramadan iftar/suhoor windows need separate ad schedules in North Africa
What we target
Keyword themes baked in.
Your campaign launches with these keyword themes pre-loaded. AI expands and prunes them daily based on real conversion data.
- "restaurants near me"
- "best restaurants nairobi"
- "italian restaurant lagos"
- "iftar buffet cairo"
- "biryani delivery johannesburg"
- "family restaurant accra"
- "nyama choma nairobi"
- "jollof lagos"
Ready to launch ads tuned for restaurants?
10 minutes from sign-up to live campaign. 14-day free trial. No credit card.