Google Ads in Nigeria.

Africa's biggest economy and biggest ad market. Lagos drives 60%+ of digital spend. Mobile-first, USSD-fluent, fintech-saturated.

📈 Google Ads spend in Nigeria +44% YoY 2025; 109M internet users

Cities we cover

Hyper-local targeting per city.

Commercial capital, 21M people. VI, Lekki, Ikoyi premium auctions.

Federal capital — government, B2B, healthcare.

Oil + gas + B2B services.

Largest northern city — Hausa-first creative wins.

Education + agribusiness hub.

Pricing in NGN. Local payment methods. Local language ad copy.