Kenya

Our HQ — and one of Africa's most digitally mature ad markets. M-Pesa drives 70%+ of online payments, Swahili and English both convert, and Nairobi SMBs pay among the lowest CPCs on the continent.

Google Ads spend in Kenya grew 38% YoY in 2025; M-Pesa ARPU hit USD 12.5/mo

Cities supported

Uganda

Mobile-first market — 88% of internet traffic is mobile. Kampala SMBs see strong returns on lead-form ads when paired with WhatsApp.

Google Ads search volume in Uganda +52% YoY 2025

Cities supported

Tanzania

Swahili-first creative dominates. Dar es Salaam is the commercial capital; Arusha + Zanzibar lead tourism searches.

Mobile penetration 86%; M-Pesa Tanzania doubled in 2024-25

Cities supported

Rwanda

Africa's fastest-improving business climate. Kigali is small but English-first, fintech-dense, government-modernized.

Internet penetration 79%; #1 in Africa for digital infrastructure

Cities supported

Ethiopia

120M people, mobile money just opening up. Amharic-first creative wins. Lowest CPCs in East Africa.

Mobile internet users +29M since 2022; ad market still under-monetized

Cities supported

Burundi

French + Kirundi. Bujumbura SMBs see strong CPC arbitrage opportunities.

Mobile penetration 75%

Cities supported

Djibouti

Strategic Horn of Africa hub; logistics + telecom + maritime industries dominate paid search.

Highest internet speeds in East Africa

Cities supported

Eritrea

Emerging market; very limited paid search competition right now.

Mobile penetration 25%

Cities supported

Somalia

Diaspora-driven economy. Mogadishu + Hargeisa lead ad spend.

Diaspora remittances ~30% of GDP

Cities supported

South Sudan

Juba is the commercial centre. NGO + telecom dominate B2B.

Mobile penetration 38%

Cities supported

Comoros

French-speaking island economy. Tourism + fishing + remittances.

Internet penetration 26%

Cities supported

Madagascar

French + Malagasy. Antananarivo concentrates 60%+ of digital spend.

Internet penetration 22%

Cities supported

Mauritius

Strong fintech + tourism + offshore services. English/French dual creative.

Internet penetration 73%

Cities supported

Seychelles

Premium tourism market — lowest auction density in Africa, highest spend per visitor.

GDP per capita: highest in Africa

Cities supported

Nigeria

Africa's biggest economy and biggest ad market. Lagos drives 60%+ of digital spend. Mobile-first, USSD-fluent, fintech-saturated.

Google Ads spend in Nigeria +44% YoY 2025; 109M internet users

Cities supported

Ghana

English-first, MTN MoMo dominates payments. Accra is the commercial centre; Kumasi catches up fast.

Google Ads search volume +31% YoY 2025

Cities supported

Senegal

French-first, Wolof secondary. Dakar is the digital capital of francophone West Africa.

Internet penetration 58%; mobile money 65%

Cities supported

Côte d'Ivoire

French-first francophone West Africa hub. Abidjan drives most spend.

Mobile money 70%+ adoption; e-commerce growing 25% YoY

Cities supported

Benin

French + Yoruba/Fon. Cotonou is the commercial centre.

Internet penetration 35%

Cities supported

Burkina Faso

French-first; Ouagadougou + Bobo-Dioulasso lead.

Mobile money 60%+

Cities supported

Cape Verde

Portuguese-speaking; tourism + diaspora-led economy.

Internet penetration 70%

Cities supported

The Gambia

English-first; Banjul concentrates digital spend.

Tourism 20% of GDP

Cities supported

Guinea

French + local languages; Conakry leads.

Mobile penetration 95%

Cities supported

Guinea-Bissau

Portuguese-speaking; Bissau-led economy.

Internet penetration 36%

Cities supported

Liberia

English-first; Monrovia leads.

Mobile money growing fast

Cities supported

Mali

French + Bambara; Bamako leads.

Internet penetration 33%

Cities supported

Mauritania

Arabic + French; Nouakchott concentrates digital.

Mobile penetration 110%

Cities supported

Niger

French + Hausa; Niamey-led.

Internet penetration 24%

Cities supported

Sierra Leone

English-first; Freetown leads.

Mobile penetration 100%+

Cities supported

Togo

French + Ewe; Lomé-led.

Internet penetration 36%

Cities supported

Egypt

Largest population in North Africa — 110M+. Mobile-first, price-sensitive, Arabic dominant. Lowest CPCs on the continent.

100M+ mobile internet users; ad market growing 30% YoY

Cities supported

Morocco

Bilingual market — French-first creative, Arabic secondary. Casablanca is the financial capital, Rabat is government.

E-commerce +26% YoY; mobile penetration 138%

Cities supported

Algeria

Arabic + French. Algiers concentrates digital spend; e-commerce expanding rapidly post-payment reform.

Internet penetration 70%; ad market still under-served

Cities supported

Tunisia

French + Arabic. Tunis-led. SaaS + e-commerce growing fast.

Internet penetration 84%

Cities supported

Libya

Arabic-first; Tripoli + Benghazi lead.

Mobile penetration 110%

Cities supported

Sudan

Arabic-first; Khartoum-led.

Internet penetration 31%

Cities supported

South Africa

Africa's most mature ad market. English-first; Johannesburg, Cape Town, Durban hold most digital share. Premium B2B + B2C auctions.

Largest digital ad market in Africa; spend ~ZAR 23B in 2025

Cities supported

Botswana

English + Setswana. Gaborone-led.

Internet penetration 73%

Cities supported

Lesotho

English + Sesotho. Maseru-led.

Mobile penetration 90%

Cities supported

Eswatini

English + Siswati. Mbabane + Manzini lead.

Internet penetration 60%

Cities supported

Namibia

English-first; Windhoek leads.

Internet penetration 55%

Cities supported

Zambia

English-first; Lusaka + Copperbelt lead. Mobile money + mining + agribusiness drive spend.

Mobile money 50%+ adoption

Cities supported

Zimbabwe

English-first; Harare + Bulawayo lead.

Mobile penetration 95%

Cities supported

Malawi

English + Chichewa. Lilongwe + Blantyre lead.

Internet penetration 24%

Cities supported

Mozambique

Portuguese-first. Maputo concentrates digital.

Internet penetration 22%

Cities supported

Angola

Portuguese-first. Luanda dominant.

Internet penetration 36%

Cities supported

Cameroon

Bilingual French + English. Douala is commercial; Yaoundé is government.

Mobile penetration 96%

Cities supported

Central African Republic

French + Sango. Bangui-led.

Internet penetration 14%

Cities supported

Chad

French + Arabic. N'Djamena leads.

Internet penetration 12%

Cities supported

Congo

French-first. Brazzaville-led.

Internet penetration 25%

Cities supported

DR Congo

French + Swahili + Lingala. Kinshasa concentrates digital.

Mobile penetration 50%

Cities supported

Equatorial Guinea

Spanish-first; Malabo-led.

Internet penetration 47%

Cities supported

Gabon

French-first. Libreville-led.

Internet penetration 70%

Cities supported

São Tomé and Príncipe

Portuguese-first. Tourism + cocoa + fishing.

Internet penetration 30%

Cities supported