Free tool
Google Ads ROI Calculator
Plug in your daily budget, industry, and average customer value. We'll project your leads, sales, and ROI for the next 30 days using real MEA market data.
Inputs
How much you typically earn from one new customer (lifetime, not per visit).
Projected 30-day result
These projections use AdPilot-level optimization (6-9% CTR instead of Google industry-average 2-4%). Your real numbers depend on landing page, ad copy, and competition.
How it works
The math behind the numbers.
Step 1 — Daily clicks: We divide your daily budget by the industry's average CPC. Industries like restaurants have low CPCs (AED 1.20-3.50) and get more clicks. Industries like dentistry have high CPCs (AED 8-22) and get fewer clicks but each one converts at much higher value.
Step 2 — Leads per day: We multiply clicks by the industry's typical click-to-conversion rate. AdPilot customers see 6-9% — well above the 2-4% Google industry average — because we run hyper- local targeting and exact-match keyword discovery.
Step 3 — Customers per day: We multiply leads by the lead-to-customer close rate for that industry. Restaurants close ~50% of leads (people who phone or walk in usually buy). Real estate closes ~5% (longer cycle).
Step 4 — ROI: Customers × average customer value = revenue. Revenue ÷ ad spend = ROI.
Want this dialed in for your real account?
Connect your Google Ads to AdPilot and we'll show you the projection using YOUR real CPC, YOUR real CTR, and YOUR real conversion rate. 14-day free trial, no card.
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