Features
Built like an in-house ads team. Priced like a software subscription.
Twelve features that replace the work of a freelancer + agency + spreadsheet wizard. Below: every one of them, explained.
Daily AI optimizer
Pauses underperforming keywords, boosts winners, drafts new ad copy. Runs at 5am Nairobi time, every day, automatically.
Neighborhood targeting
Target Westlands in Nairobi, Lekki in Lagos, Sandton in Joburg, New Cairo in Egypt — not just 'Kenya' / 'Nigeria' / 'South Africa'. We map your service area to specific Google Ads polygon zones.
Auction Insights & landing-page teardowns
Weekly automated competitor analysis. We see who bids against you, what they offer, and where they're weak.
Conversion tracking verified
We install the tag and test it with a real headless browser. No more 'live' tags that quietly stopped firing.
Smart Bidding migration
Once you have 30+ tracked conversions, we suggest moving from Manual CPC to Maximize Conversions. CPL drops 30-50% typically.
Swahili / English / French / Arabic / Portuguese / Hausa
Negative keywords in every African market language. Ad copy in the language your customers actually search in — kazi negatives for East Africa, junk-term filters for West Africa, French/Arabic creative for North Africa.
Search-term mining
Real high-intent searches from your ads become exact-match keywords with priority bids — automatically.
Schedule that knows the region
Tue-Thu mornings in Nairobi, Saturday afternoons in Lagos, Ramadan adjustments for North Africa, township vs suburb timing in Johannesburg. We tune your ad schedule to local rhythms.
Proximity targeting
For niche neighborhoods Google doesn't have polygon data for, we use lat/lng + radius. Coverage everywhere.
Live dashboard + weekly PDF
See spend, clicks, conversions, position, lost-to-budget in real time. Get a 1-page playbook PDF every Monday.
Anomaly alerts
Sudden spend spike? CTR drop? Conversion tag silent? You get a WhatsApp/email alert before it costs real money.
Integrations
Sync conversions to GA4, push leads to your CRM (HubSpot, Pipedrive), Slack/WhatsApp alerts for important events.