Google Ads in Kenya.

Our HQ — and one of Africa's most digitally mature ad markets. M-Pesa drives 70%+ of online payments, Swahili and English both convert, and Nairobi SMBs pay among the lowest CPCs on the continent.

📈 Google Ads spend in Kenya grew 38% YoY in 2025; M-Pesa ARPU hit USD 12.5/mo

Cities we cover

Hyper-local targeting per city.

Nairobi

Capital, biggest budgets, fastest auctions. Westlands, Karen, Lavington and Kilimani convert 2-3× better than CBD averages.

See Nairobi playbook

Mombasa

Coastal commerce hub. Tourism + import/export traffic. Swahili creative outperforms English here.

See Mombasa playbook

Kisumu

Lake Victoria gateway. Lower CPCs than Nairobi; agribusiness, fishing, fintech audiences.

See Kisumu playbook

Nakuru

Fastest-growing Kenyan city. Real estate, retail and education searches dominate.

See Nakuru playbook

Eldoret

North Rift hub. Strong agriculture + university audience; Saturday is the busiest shopping day.

See Eldoret playbook

Ready to launch in Kenya?

Pricing in KES. Local payment methods. Local language ad copy.

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