For Salons & Spas
Google Ads for Salons & Spas.
Hair salons, beauty salons, nail bars, day spas, men's grooming, massage and wellness centres across Africa.
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- CPC range
- USD 0.40 – 2.00 (Kenya KES 25-90, Nigeria NGN 150-400, South Africa ZAR 6-18)
- CTR benchmark
- 5–8%
- Best schedule
- Tue–Sun, 9am–8pm (Mondays often closed across Africa)
- Recommended budget
- USD 5–15/day per salon
Top headaches
What kills budgets in this industry.
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Booking-window mismatch: your ad runs at 3am when nobody books
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Most salons over-spend on broad terms like 'salon nairobi' instead of 'haircut westlands'
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Service-specific landing pages dramatically beat homepage clicks
What we target
Keyword themes baked in.
Your campaign launches with these keyword themes pre-loaded. AI expands and prunes them daily based on real conversion data.
- "hair salon westlands"
- "nail salon victoria island"
- "best spa cape town"
- "massage near me"
- "men's grooming lagos"
- "wedding makeup nairobi"
- "afro hair salon johannesburg"
- "kinky hair stylist accra"
Ready to launch ads tuned for salons & spas?
10 minutes from sign-up to live campaign. 14-day free trial. No credit card.