For Real Estate
Google Ads for Real Estate.
Real estate agencies, property developers, off-plan sales, holiday rentals, and property management — every major African city.
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- CPC range
- USD 1.00 – 4.00 (Kenya KES 70-260, Nigeria NGN 400-1,200, South Africa ZAR 18-60)
- CTR benchmark
- 2.5–4%
- Best schedule
- Mon–Sat 9am–7pm, weekend viewings
- Recommended budget
- USD 20–80/day per agency
Top headaches
What kills budgets in this industry.
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High-volume but low-intent traffic for 'apartment [city]'
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Specific neighborhood searches ('Karen 4-bed villa', 'Lekki 2-bed apartment') are 10× higher intent
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Bot/scraper traffic eats 20% of budget if not blocked
What we target
Keyword themes baked in.
Your campaign launches with these keyword themes pre-loaded. AI expands and prunes them daily based on real conversion data.
- "apartment for rent westlands"
- "villa for sale karen"
- "off plan lagos"
- "studio rent johannesburg"
- "real estate agent kileleshwa"
- "townhouse sandton"
- "apartment lekki"
- "off-plan abuja"
- "villa cairo new capital"
Ready to launch ads tuned for real estate?
10 minutes from sign-up to live campaign. 14-day free trial. No credit card.