Resources

Google Ads playbooks for African SMBs.

Country-specific guides written by the team that builds AdPilot. Every benchmark is sourced from real African Google Ads accounts — not US averages dressed up.

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Country guide · 2026

Google Ads in Kenya in 2026 — the SMB playbook

M-Pesa is your conversion engine. Swahili negatives kill ~30% of junk impressions on day 1. Friday is the new Saturday. The full Nairobi-tested guide.

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Country guide · 2026

Google Ads in Nigeria in 2026 — the Lagos-to-Kano playbook

Lagos drives 60% of Nigerian digital spend. Naira CPCs are volatile but lower than they look. WhatsApp converts 4× better than web forms. The full SMB guide.

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Country guide · 2026

Google Ads in South Africa in 2026 — the JHB / CPT / DBN playbook

Africa's most mature ad market. Rand CPCs are the highest on the continent — but so is conversion value. Mobile-first targeting wins. The full guide.

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More country guides shipping every week.

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