Africa’s Google Ads autopilot — built in Nairobi 🇰🇪.

What is AdPilot

AdPilot is a Google Ads autopilot for small and medium businesses across every African country. We’re headquartered in Nairobi, Kenya 🇰🇪, and we serve SMBs from Lagos to Cape Town, Cairo to Casablanca, Accra to Dar es Salaam. You connect your Google Ads account once, answer 8 questions about your business, and the system does the rest:

• Generates a launch-ready campaign in 30 seconds.
• Runs a daily optimizer that pauses losers and boosts winners.
• Pulls Google's own AI recommendations and applies low-risk ones.
• Monitors your competitors weekly and rewrites your ads to beat them.
• Verifies your conversion tracking with a real headless browser.
• Watches your campaigns hourly for budget blowouts and pacing issues.

You stay in control. Every action is logged. You pick how aggressive the autopilot should be — Autopilot, Review, or Manual.

Your first 15 minutes

Dashboard /app

Your "is everything ok?" surface.

Campaigns /app/campaigns

The full list of every campaign in your connected account, with 7-day spend, clicks, CTR, CPC, conversions, and Lost-IS bars:

• Budget loss = your daily budget is too small (raise spend).
• Rank loss = your bid or Quality Score is too low (fix bid / ad copy / landing page).

Click a campaign to see 30-day KPIs, top keywords with Quality Score column, a spend-per-day chart, optimizer activity filtered to that campaign, and live Pause / Resume / Edit buttons (mutate Google Ads + audit-log).

The Edit button caps daily-budget changes at 5× your onboarding budget — safety guardrail against accidental zero-typos.

Search terms /app/search-terms

Real customer queries that triggered your ads in the last 30 days. Use it to:

• Spot junk searches — AI-classified intent buckets (buyer / research / competitor / junk). The optimizer auto-adds the obvious junk as negatives every night.
• Find buyer-intent terms you should promote to exact-match.
• Catch competitor brand searches and route them to a counter-positioning ad group.

Ad drafts /app/drafts

When the daily optimizer detects CTR has dropped below 4%, it generates a fresh Responsive Search Ad here. Each draft shows headlines + descriptions with character counts, the language, and the bot's reason. Approve & launch pushes the ad live in Google Ads (always paused on creation so you do a final visual review). Reject deletes the draft.

A/B variants: when the optimizer fires, it generates two copies with different angles (price-led vs trust-led) so Google's ad rotation can A/B test them in the same ad group.

Recommendations /app/recommendations

This is Google's own AI surfacing suggestions inside your account — "add these keywords", "fix conversion tracking", "raise budget", "switch to Smart Bidding". Pulled daily at 05:00 UTC.

For each rec you can Apply (runs Google's recommended change live in your account) or Dismiss (Google won't surface it again). The page also shows what the bot has auto-applied for you in the last 30 days, so you always know what changed without your input.

Competitor intelligence /app/competitor-intel

The autopilot finds your competitors automatically — you don't have to type anything.

1. Click Discover competitors once.
2. AI reads your business description + service area, picks 3–5 likely real competitors.
3. We crawl each landing page and extract structured intel: USPs, pricing, trust signals, schema markup, tracking pixels, niche angles, lead magnets.
4. A separate AI synthesizes everything into a weekly playbook — at-a-glance comparison table, top plays to steal (with WHY + HOW), gaps to exploit, recommended keywords + copy hooks + lead magnets.

Refreshes every Monday. You can refresh on demand. If you'd rather seed the list yourself: open Manage tracked list below the playbook and add your own domains.

Bonus: the optimizer's ad-copy generator reads the playbook before generating new ads, so every fresh RSA actively counter-positions against your strongest competitors (e.g. "Free Friday delivery" when a competitor doesn't offer it).

Conversions /app/conversions

Without conversion tracking, no AI (ours or Google's) can optimize your campaigns. This is the single most impactful 5-minute task you can do today.

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Activity log /app/activity

Every action AdPilot takes is recorded with WHO, WHAT, WHEN, and WHY. Includes daily optimizer runs, auto-applied Google recommendations, manual approve/reject of ad drafts, account reconciliations, billing webhooks, automation-mode changes, and conversion-verifier runs.

Retention: 365 days. After that, rows are pruned by the retention cron at 04:30 UTC.

Settings /app/settings

• Plan & billing — pick Starter / Growth / Scale (PayPal popup, no redirect). 15-day free trial built in.
• Connected Google Ads accounts — set primary, sync, remove. Status shown per account: connected / limited / disconnected / suspended.
• Automation mode — drives the Google Recommendations cron. See the table below.
• Team — invite team members (Growth + Scale plans).
• AI usage today — current AI spend / daily cap.
• Export your data — GDPR / UAE PDPL JSON download (everything we hold about you, refresh tokens redacted).
• Delete my account — confirm with email, cancels Stripe sub, cascade-deletes all your data via Clerk webhook.

Billing & trial /app/billing

• Every new signup gets 15 days free, no card upfront.
• Pick a plan: Starter ($49/mo), Growth ($149/mo), or Scale ($349/mo).
• Click Pay with PayPal — an inline popup opens. No full-page redirect.
• Approve in PayPal — popup closes — page refreshes with your active subscription.
• PayPal handles the trial → recurring transition automatically. First charge happens day 16.
• If trial expires without subscribing, /app/* redirects to /app/billing until you pick a plan. Your data is preserved.
• Cancel anytime from Settings (takes effect at the end of the current billing period).

Offline conversions API (recommended)

Smart Bidding optimizes 5–15× better when it learns from real deal revenue instead of form fills. Two endpoints to push real revenue back:

Enhanced Conversions for Leads

POST https://eqati.com/api/conversions/enhance
{
  "api_key": "<your clerk user id>",
  "conversion_action": "Form Submit",
  "email": "...", "phone": "...", "gclid": "...",
  "value": 1500, "currency": "AED",
  "conversion_date_time": "2026-04-30T18:32:00+04:00"
}

Use from your CRM webhook, Make/Zapier, or any backend. We hash email/phone before storing — plaintext PII never touches our DB.

Offline Conversions

POST https://eqati.com/api/conversions/offline
{
  "api_key": "<your clerk user id>",
  "conversion_action": "Closed Deal",
  "gclid": "Cj0KCQjw...",
  "value": 8000, "currency": "AED"
}

Push the closed-deal value (and original gclid you captured at click) from your CRM. Smart Bidding then optimizes for closed revenue, not form fills.

What runs automatically

What never runs without your approval

• Never raises your daily budget more than 5× your onboarding number.
• Never pauses an entire campaign (only individual losing keywords).
• Never auto-applies a Google rec classified medium or high risk.
• Never sends ad copy live without your Approve click on /app/drafts.
• Never charges you anything during your 15-day trial.
• Never shares your data with other customers — cohort benchmarks are k-anonymous (cohorts < 5 accounts are skipped).

Troubleshooting

Support

Principles

1. Real data only. If we can't read your account, we say "no live data" — never seeded numbers.
2. Every action audited. Every change the bot makes is logged with who, what, when, why.
3. You can always override. Autopilot doesn't lock you out — every rule has a human-approval path one click away.
4. Cheap by design. Daily AI spend cap defaults to $5; verify exactly what AI cost you in /app/settings.
5. Privacy first. Competitor data is hashed-cohort, conversions are server-side hashed before send, refresh tokens are redacted from data exports.